Press Coverage
For media inquiries, please contact: McPherson Strategies, press@mcpstrategies.com
If you are looking to be a changemaker, elevate your mission and purpose
And to enact positive change in the world, it all begins with deep meaningful connections.
The Lost Art of Connecting with Susan McPherson
Susan McPherson is a “serial connector” and suggests we need to get back to humanity.
Susan McPherson, The Lost Art of Connecting, The Gather, Ask, Do Method for Building Meaningful Business Relationships
Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact.
Feeling isolated at work due to COVID-19 is a growing health concern due
Some equate loneliness with being a loser, unenthusiastic, hard to get along with, not personable, yet none of those labels fit actor, social media evangelist and COVID-19 investigator Samantina Zenon. Consider that during the pandemic she not only worked a full-time job, she also wrote a book, started a TikTok channel with almost 11,000 followers and modeled shapewear online.
Networking When You Hate Networking
Author, CEO, and Forbes 50 over 50 recipient Susan McPherson joins us to discuss her book, THE LOST ART OF CONNECTING, about how to move beyond transactional networking and build real, useful professional relationships that matter. Plus: Setting boundaries, breaking up conventional power dynamics, two-way mentorship, and how (and why) we can all become better listeners.
Women Over 50 Who Are Leading The Way In Impact
These 50 women are changing their communities and the world in ways big and small through social entrepreneurship, law, advocacy and education. It’s the second chapter of our 50 Over 50 project, launched in June and produced in partnership with Mika Brzezinski’s Know Your Value initiative.
The best books of 2021—so far
While there were some initial adjustments and cancellations during the early months of the pandemic last year, the book industry rallied, and online sales at least have been booming ever since.
Stop Networking, Start Connecting
Susan McPherson, communications consultant, says many people feel strange reconnecting in person with colleagues after an extended period working in physical isolation. To help shake off the rust, she offers simple tips in a “Gather, Ask, Do” method. It’s not just about networking, she says, but about finding simple connection points with others that can truly help you succeed. McPherson is the author of the book The Lost Art of Connecting.
The Lost Art of Connecting
WHO are the stars in your constellation? What kind of constellation do you want to create?
Connection is a superpower. Susan McPherson says that connection comes down to one simple question: How can I help? Business relationships often come across as transactional—what can that person do for me? But they can and should be meaningful. Business connections are a chance to thread “people together to create something bigger and unknown”—to build a constellation of people that share not only “your values and your vision but also those who challenge you, expose your blind spots, and broaden the diversity and breadth of your network.”
The Lost Art of Connecting
Networking is often considered a necessary evil for all working professionals. Even with social media platforms at our disposal, these connections often feel transactional, agenda-driven, and dehumanizing, leaving all of us feeling burnt out and stressed out. Susan shows how we can connect on a human level and build authentic relationships beyond securing a new job or a new investor for your next big idea.
Author Snack Series: Susan McPherson
In the first episode of our brand new Author Snack Series, we’re sharing a bite-sized interview with Susan McPherson - author, consultant, serial connector, and communications pro. Susan shares the origin story for her career in connection, the unexpected questions she asks to forge relationships, and tips for introverts looking to make more friends.
The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships
Susan McPherson is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She has over 25 years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. Susan has appeared on NPR and CNN, and has been featured in USA Today, The New Yorker, New York Magazine, and the Los Angeles Times.
This Is How To Network Even If You (Ugh!) Hate It
Somewhere deep in your heart, head and wallet, you know you should be doing more networking. Research proves that being a better connector improves your job satisfaction and bottom line.
Gather, Ask, Do: 3 Steps to Form Powerful Business Relationships
In 2018, only 53% of Americans said they had meaningful interactions with other people. The revelation came from a study fielded by Cigna, in which 20,000 adults were surveyed about their daily interactions. The goal of the study was to measure how lonely or isolated people felt. Each respondent was given a loneliness score and by the end of the study, Cigna determined that most U.S. adults are very lonely.
Post-pandemic Life and The Lost Art of Connecting
For most of us, the last 12 months have been rife with isolation and filled with loneliness. We’ve leaned into technology to stay in touch, but those platforms don’t replace the joy and thrill of dinners with friends, celebrations with extended families or even the occasional water cooler chats with colleagues. Now, with vaccinations underway and the COVID rates dipping, it’s time to start to think what to do as we emerge from our socially distanced abodes.
Relearning How To Make Meaningful Connections
During the pandemic, Americans have been experiencing unprecedented levels of loneliness. Now that the world is reopening again, many are excited to take the world by storm, but hesitant about what it will mean to connect with people in-person again.
Building a Network
Relationships are everything. While networking may be a buzzword, intentionally building a community and making deep and meaningful connections can have vast positive professional impacts. But how do you get started?
The Lost Art of Connecting
I am what you might call a "people person". I love meeting new people, making introductions, and as much as I can, helping others. I am also what Susan McPherson, the author of a new book called The Lost Art Of Connecting - The Gather, Ask, Do Method for Building Meaningful Business Relationships, might call a super connector. It takes one to know one Susan.
Susan McPherson: The Lost Art of Connecting
Networking - it's something we all have to do but most of the time don't want to do. Networking can often feel awkward, cold, and transactional. This is especially true with the advancement of social media platforms like Linkedin.
The Lost Art Of Staying Connected – Here’s How She Does It
One of the key factors to being a successful entrepreneur is staying connected – whether with old and new clients, friends or family. Ever since everything went virtual, it’s been a lot harder to stay connected. It’s not the same talking to someone onscreen, and sometimes it can be awkward. To help us decipher this dilemma, Bold TV talked with Susan McPherson, CEO of McPherson Strategies and author of “The Lost Art Of Connecting.”
Healthy Fat Entrepreneur, Udo Erasmus and The Lost Art of Connecting Author, Susan McPherson
Susan McPherson: The Lost Art of Connecting
Susan McPherson is the author of a new book -- The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. In it she brings to bear 25+ years of experience in marketing, public relations, and communications.
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How to Connect Meaningfully with Susan McPherson
Susan McPherson shares her surefire method for building better connections.
Nervous about socializing in the office again? Here's how to break the ice
The idea of returning to the office can conjure up a lot of emotions. Fear. Excitement. Nervousness. Anticipation. Ambivalence.
And whether employees will be returning to the office full-time, a few days a week or periodically throughout the year, it's going to be an adjustment to get back into the flow of office life and socialize face-to-face again, particularly if social distancing and safety measures are still in place.
The Lost Art of Connecting
Stephanie Staal talks with Susan McPherson about her new book!
Author Talks: Susan McPherson on building meaningful relationships—in business and in life
In this edition of Author Talks, McKinsey Global Publishing’s Raju Narisetti chats with Susan McPherson about her new book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships (McGraw-Hill, March 2021). The corporate-social-responsibility expert offers practical steps to build real and meaningful networking contacts by tapping into humanity and learning to be more intentional and authentic. An edited version of the conversation follows.
Spread The Wealth: How Money Can Lead to Meaningful Connection
Even before the pandemic gripped the world, we had become a nation engulfed in loneliness. People have hundreds of “friends” on Facebook, and countless “connections” on LinkedIn, yet real connection remains rare and elusive. At a time when we are more physically distant than ever before—how can we reverse the growing trends of disconnection to forge meaningful connections in business and in life?
How to own the room in your next Zoom meeting
When you’re making a presentation or conducting a meeting in a conference room, it’s easy to tell when people are engaged and when they check out. If you’re open to them, body language clues can help you know when to change your delivery or ask for questions. When you’re in a Zoom room, however, much of the context is missing.
6 Tips for Successful Virtual Networking, Even During the Pandemic
Successful networking can open doors to mentorship, professional development, friendship, and career growth.
Of course, things have been different due to the COVID-19 pandemic. Not only are many more of us working from home, but professional and industry events of all sizes were also canceled or shifted to online formats. These changes all pose barriers to the kinds of serendipitous moments that can spark connections that lead to lifelong relationships.
What do when your anxiety sets in at a networking event
We’ve all been there: a networking event, the first day at a new job, or even just a big meeting. We walk into the room and panic sets in . . . “I don’t know these people!” It even happens to extroverts like me. A lot of people think about connecting, but few act on it, especially today.