Liza Butegwa Liza Butegwa

Fast Company

If you are looking to be a changemaker, elevate your mission and purpose

And to enact positive change in the world, it all begins with deep meaningful connections.

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Liza Butegwa Liza Butegwa

Talk with Francesca Podcast

Susan McPherson, The Lost Art of Connecting, The Gather, Ask, Do Method for Building Meaningful Business Relationships

Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact.

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Liza Butegwa Liza Butegwa

New York Post

Feeling isolated at work due to COVID-19 is a growing health concern due

Some equate loneliness with being a loser, unenthusiastic, hard to get along with, not personable, yet none of those labels fit actor, social media evangelist and COVID-19 investigator Samantina Zenon. Consider that during the pandemic she not only worked a full-time job, she also wrote a book, started a TikTok channel with almost 11,000 followers and modeled shapewear online.

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Liza Butegwa Liza Butegwa

Everything is Fine Podcast

Networking When You Hate Networking

Author, CEO, and Forbes 50 over 50 recipient Susan McPherson joins us to discuss her book, THE LOST ART OF CONNECTING, about how to move beyond transactional networking and build real, useful professional relationships that matter. Plus: Setting boundaries, breaking up conventional power dynamics, two-way mentorship, and how (and why) we can all become better listeners.

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Liza Butegwa Liza Butegwa

Forbes

Women Over 50 Who Are Leading The Way In Impact

These 50 women are changing their communities and the world in ways big and small through social entrepreneurship, law, advocacy and education. It’s the second chapter of our 50 Over 50 project, launched in June and produced in partnership with Mika Brzezinski’s Know Your Value initiative.

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Liza Butegwa Liza Butegwa

Fortune Magazine

The best books of 2021—so far

While there were some initial adjustments and cancellations during the early months of the pandemic last year, the book industry rallied, and online sales at least have been booming ever since.

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Liza Butegwa Liza Butegwa

HBR IdeaCast

Stop Networking, Start Connecting

Susan McPherson, communications consultant, says many people feel strange reconnecting in person with colleagues after an extended period working in physical isolation. To help shake off the rust, she offers simple tips in a “Gather, Ask, Do” method. It’s not just about networking, she says, but about finding simple connection points with others that can truly help you succeed. McPherson is the author of the book The Lost Art of Connecting.

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Liza Butegwa Liza Butegwa

Leadership Now

The Lost Art of Connecting

WHO are the stars in your constellation? What kind of constellation do you want to create?

Connection is a superpower. Susan McPherson says that connection comes down to one simple question: How can I help? Business relationships often come across as transactional—what can that person do for me? But they can and should be meaningful. Business connections are a chance to thread “people together to create something bigger and unknown”—to build a constellation of people that share not only “your values and your vision but also those who challenge you, expose your blind spots, and broaden the diversity and breadth of your network.”

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Liza Butegwa Liza Butegwa

The Leadership Podcast

The Lost Art of Connecting

Networking is often considered a necessary evil for all working professionals. Even with social media platforms at our disposal, these connections often feel transactional, agenda-driven, and dehumanizing, leaving all of us feeling burnt out and stressed out. Susan shows how we can connect on a human level and build authentic relationships beyond securing a new job or a new investor for your next big idea.

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Liza Butegwa Liza Butegwa

What’s Her Story with Sam & Amy

Author Snack Series: Susan McPherson

In the first episode of our brand new Author Snack Series, we’re sharing a bite-sized interview with Susan McPherson - author, consultant, serial connector, and communications pro. Susan shares the origin story for her career in connection, the unexpected questions she asks to forge relationships, and tips for introverts looking to make more friends.

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Liza Butegwa Liza Butegwa

Next Big Idea Club

The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships

Susan McPherson is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She has over 25 years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. Susan has appeared on NPR and CNN, and has been featured in USA Today, The New Yorker, New York Magazine, and the Los Angeles Times.

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Liza Butegwa Liza Butegwa

TueNight

This Is How To Network Even If You (Ugh!) Hate It

Somewhere deep in your heart, head and wallet, you know you should be doing more networking. Research proves that being a better connector improves your job satisfaction and bottom line.

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Liza Butegwa Liza Butegwa

SUCCESS Magazine

Gather, Ask, Do: 3 Steps to Form Powerful Business Relationships

In 2018, only 53% of Americans said they had meaningful interactions with other people. The revelation came from a study fielded by Cigna, in which 20,000 adults were surveyed about their daily interactions. The goal of the study was to measure how lonely or isolated people felt. Each respondent was given a loneliness score and by the end of the study, Cigna determined that most U.S. adults are very lonely.

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Liza Butegwa Liza Butegwa

Bookstr

Post-pandemic Life and The Lost Art of Connecting

For most of us, the last 12 months have been rife with isolation and filled with loneliness. We’ve leaned into technology to stay in touch, but those platforms don’t replace the joy and thrill of dinners with friends, celebrations with extended families or even the occasional water cooler chats with colleagues. Now, with vaccinations underway and the COVID rates dipping, it’s time to start to think what to do as we emerge from our socially distanced abodes.

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Liza Butegwa Liza Butegwa

Katie Couric Media

Relearning How To Make Meaningful Connections

During the pandemic, Americans have been experiencing unprecedented levels of loneliness. Now that the world is reopening again, many are excited to take the world by storm, but hesitant about what it will mean to connect with people in-person again.

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Liza Butegwa Liza Butegwa

The sgENGAGE Podcast

Building a Network

Relationships are everything. While networking may be a buzzword, intentionally building a community and making deep and meaningful connections can have vast positive professional impacts. But how do you get started?

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Liza Butegwa Liza Butegwa

LinkedIn: An interview with Jacki Zehner

The Lost Art of Connecting

I am what you might call a "people person". I love meeting new people, making introductions, and as much as I can, helping others. I am also what Susan McPherson, the author of a new book called The Lost Art Of Connecting - The Gather, Ask, Do Method for Building Meaningful Business Relationships, might call a super connector. It takes one to know one Susan.

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Liza Butegwa Liza Butegwa

7:47 Conversations

Susan McPherson: The Lost Art of Connecting

Networking - it's something we all have to do but most of the time don't want to do. Networking can often feel awkward, cold, and transactional. This is especially true with the advancement of social media platforms like Linkedin.

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Liza Butegwa Liza Butegwa

Bold TV

The Lost Art Of Staying Connected – Here’s How She Does It

One of the key factors to being a successful entrepreneur is staying connected – whether with old and new clients, friends or family. Ever since everything went virtual, it’s been a lot harder to stay connected. It’s not the same talking to someone onscreen, and sometimes it can be awkward. To help us decipher this dilemma, Bold TV talked with Susan McPherson, CEO of McPherson Strategies and author of “The Lost Art Of Connecting.”

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