School for Startups Radio
Healthy Fat Entrepreneur, Udo Erasmus and The Lost Art of Connecting Author, Susan McPherson
Work and Life with Stew Friedman
Susan McPherson: The Lost Art of Connecting
Susan McPherson is the author of a new book -- The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. In it she brings to bear 25+ years of experience in marketing, public relations, and communications.
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How to Be Awesome at Your Job
How to Connect Meaningfully with Susan McPherson
Susan McPherson shares her surefire method for building better connections.
CNN Business
Nervous about socializing in the office again? Here's how to break the ice
The idea of returning to the office can conjure up a lot of emotions. Fear. Excitement. Nervousness. Anticipation. Ambivalence.
And whether employees will be returning to the office full-time, a few days a week or periodically throughout the year, it's going to be an adjustment to get back into the flow of office life and socialize face-to-face again, particularly if social distancing and safety measures are still in place.
Woolfer TV
The Lost Art of Connecting
Stephanie Staal talks with Susan McPherson about her new book!
McKinsey
Author Talks: Susan McPherson on building meaningful relationships—in business and in life
In this edition of Author Talks, McKinsey Global Publishing’s Raju Narisetti chats with Susan McPherson about her new book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships (McGraw-Hill, March 2021). The corporate-social-responsibility expert offers practical steps to build real and meaningful networking contacts by tapping into humanity and learning to be more intentional and authentic. An edited version of the conversation follows.
Women 2.0
Spread The Wealth: How Money Can Lead to Meaningful Connection
Even before the pandemic gripped the world, we had become a nation engulfed in loneliness. People have hundreds of “friends” on Facebook, and countless “connections” on LinkedIn, yet real connection remains rare and elusive. At a time when we are more physically distant than ever before—how can we reverse the growing trends of disconnection to forge meaningful connections in business and in life?
Fast Company
How to own the room in your next Zoom meeting
When you’re making a presentation or conducting a meeting in a conference room, it’s easy to tell when people are engaged and when they check out. If you’re open to them, body language clues can help you know when to change your delivery or ask for questions. When you’re in a Zoom room, however, much of the context is missing.
The Muse
6 Tips for Successful Virtual Networking, Even During the Pandemic
Successful networking can open doors to mentorship, professional development, friendship, and career growth.
Of course, things have been different due to the COVID-19 pandemic. Not only are many more of us working from home, but professional and industry events of all sizes were also canceled or shifted to online formats. These changes all pose barriers to the kinds of serendipitous moments that can spark connections that lead to lifelong relationships.
Fast Company
What do when your anxiety sets in at a networking event
We’ve all been there: a networking event, the first day at a new job, or even just a big meeting. We walk into the room and panic sets in . . . “I don’t know these people!” It even happens to extroverts like me. A lot of people think about connecting, but few act on it, especially today.
CNBC
Career expert: If you’re a woman, research says these are the 2 types of relationships you need to succeed
From pay wage gaps to gender biases to being overburdened with childcare and domestic responsibilities, women face several additional challenges in the workplace compared to men. As a result, women often feel as though they can only talk to other women about these particular problems, making it crucial that they have a separate network of other women for support.
WGVU Radio
The Lost Art of Connecting
The author of Lost Art of Connecting joins TMS, Susan McPherson talking about the impact of isolation and loneliness plus tips for building a professional network virtually.
Forbes
How To Build A Better Network And Stronger Connections: Well-Timed Advice From A Serial Connector
In “The Lost Art of Connecting,” a new book out this month, serial connector and communications expert Susan McPherson explores how to leverage technology to maintain those relationships and how to deepen connections by being intentional with our time and efforts as we emerge from the pandemic. I spoke with McPherson about why social connections are so important and ways to build and strengthen personal and professional relationships using both technology and real-life opportunities.
Financial Times
FT business books: March Edition
The Lost Art of Connecting is featured in Financial Times.
The New York Times
Weekend Reading: How can I help you?
A few years ago, Susan McPherson, the founder of the P.R. firm McPherson Strategies, identified a growing problem. Technology was helping more people connect, yet the ties seemed superficial: Instead of seeking meaningful bonds, people appeared to be transacting, simply trading likes and follows. As a “serial connector” since before the internet, she decided to write “The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships,” which was published by McGraw-Hill Education this week.
Worth Magazine
The New 'Networking'—or Just Plain Old Helping
Networking in the traditional sense has somehow become synonymous with hustling—get out there, meet people, press palms. When I think of a networking event, I envision a woman standing in an elevator. She’s about to walk into a hotel ballroom filled with people she doesn’t know. She wears her best suit; her pockets are filled with business cards. Though she looks polished and ready to greet on the outside, inside she is thinking to herself, “God, I just want to go upstairs and order room service.” This is “networking”— it sounds like and often feels like a chore. Instead, let’s call it helping or creating a constellation—doesn’t that sound more rewarding?
The Muse
9 Tips to Turn Networking Contacts Into Meaningful Relationships, From a Serial Connector
The goal in any meaningful relationship is to give it depth. That’s what my book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships, is all about. Of course, not every networking contact has to become a deep relationship: We have a finite amount of time, energy, and resources. But when there’s potential to help each other in business and in life, it’s worthwhile to take the relationship deeper. And what people so often ask me is: How? How do you transform a relationship from the superficial to the meaningful without feeling awkward or stiff?
Thrive Global
SPEAK UP! A GUIDE FOR INTROVERTS
Practical strategies to speak up and connect with others, even if it's hard-- from serial connector and author, Susan McPherson.
It happens time and time again: I’ll meet with a potential client or mentee with a home-run résumé, an ironclad project plan, or an idea that will actually save the world. And yet her (and usually it’s “her”) demeanor belies all of that brilliance. Introversion is real, and while I’ve always been blessed with the gift (sometimes curse) of talking and socializing, some of the most effective and powerful partners and clients I’ve had have been introverts. How is that possible? If you’re not the kind of person to walk over to Marc Benioff and ask him for a job or tell him about your new patent—or get excited by the buzz of a 200-person cocktail party in a ballroom—you can still be an effective connector and have a killer career.
Reuters
Network Outage: How to reconnect in an era of isolation
When it comes to interacting during this pandemic, admit it: We all feel a bit like Tom Hanks in the movie “Cast Away”, having conversations with Wilson the volleyball.
And that is okay. But eventually – and maybe even right now – we can start rebuilding our networks of social connections, which are so important to a happy and fulfilled life.
To find out how, Reuters sat down with Susan McPherson, founder and chief executive officer of McPherson Strategies and author of the new book “The Lost Art of Connecting”.